Tolhuijs design

Design with a story

Tolhuijs design is a Dutch sustainable interior brand that makes unique design
furniture made of upcycled materials.All products are made in Dutch prisons and social workplaces
. This way Tolhuijs design has an environmental and social footprint. They want to make the world more social, environmental friendly and prettier.

Campaign details


2016 & 2017
Marketing & Sales


For Tolhuijs, we are responsible for all marketing and sales activities. Tolhuijs has a good brand story, but was lacking a strong identity for it’s audience. Through our method we started with building a strategy. Currently we are executing the plan whereby we continuously keep testing to see how we can improve. For Tolhuijs we are doing the following activities:

  • Marketing strategy: analysis of target audience, competitors, marketing plan
  • Strategic involvement in decision making
  • Brand identity: visual identity & new website
  • Content production
  • Online marketing: social media, influencer marketing, email marketing & analytics
  • Sales optimization. Last year’s revenue grew with 200%