Design with a story
Tolhuijs design is a Dutch sustainable interior brand that makes unique design
furniture made of upcycled materials.All products are made in Dutch prisons and social workplaces. This way Tolhuijs design has an environmental and social footprint. They want to make the world more social, environmental friendly and prettier.
Campaign details
Year
Website
Collaboration
2016 & 2017
www.tolhuijs.nl
Marketing & Sales
Collaboration:
For Tolhuijs, we are responsible for all marketing and sales activities. Tolhuijs has a good brand story, but was lacking a strong identity for it’s audience. Through our method we started with building a strategy. Currently we are executing the plan whereby we continuously keep testing to see how we can improve. For Tolhuijs we are doing the following activities:
- Marketing strategy: analysis of target audience, competitors, marketing plan
- Strategic involvement in decision making
- Brand identity: visual identity & new website
- Content production
- Online marketing: social media, influencer marketing, email marketing & analytics
- Sales optimization. Last year’s revenue grew with 200%
