Pour Product

Pōur is a design- and productdevelopment brand that RE-harvests raw materials to create new circular products and applications. Pōur challenges the concept of waste: right now we live in a linear economic system where we create waste. There is a shortage of raw materials globally because of the way we produce and consume. We need to change this linear status quo into a circular action. Pōur does this by sculpting responsible products, design in a different way and make in a different way. Pōur inspires people to embrace re-used and raw materials in their lives. Made with honor in their local social workshops.

Pōur materials have lived a whole life. Workwear used to construct roads and build bridges, now finds a new life use in their products. The materials carry their experience into their new designs. Therefore, every Pōur product is unique.

Campaign details

Collaboration

Pōur asked AnOther Agency to create an online marketing strategy to build up it’s brand online. Due to the fact that there are many online channels in which Pōur can grow in, we started off with researching the market. Together with an internal analysis we created a tailor made funnel. This all was captured in a presentation, where we had an in-depth session to run through all the points and to help them get started to build their brand online.

Year
Website
Collaboration

2018
www.pourproduct.com
Online Marketing

AnOther agency has been responsible for
Creating an online marketing strategy

Review Pōur 

“Ananda has laid a solid foundation for us that is understood by people. Where we previously had difficulty filtering the strengths of our brand, she was able to translate this into abstract poetic core values.

There is now a detailed plan for Pōur where Another Agency can mean something for us in the future, but we can already get started with it in a very concrete way. What is great about this whole process is that Ananda has given us knowledge with an honest and critical fresh look and all this with an incredibly enthusiastic approach. This way she really thinks beyond an online plan.”

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