hans grohe

hansgrohe brings pleasure in the bathroom and kitchen. Since 1901, the passion for water and innovations has been the inspiration to continuously increase this pleasure. Quality and sustainability are of paramount importance here, resulting in minimal water consumption and maximum ease of use. In the showers and taps of the family business hansgrohe technology and design come together in perfect functionality.

Campaign details

Collaboration

hansgrohe developed a new product: the ‘Powder Rain‘ shower head. To introduce this to the public, AnOther Agency organized an event that matched perfectly with the idea behind the product. You could swim with Instagram Influencers in the canals in Haarlem and shower after. Part of the proceeds went to a good cause. There was also a give-away of the shower heads, which you could win through Instagram.

Year
Website
Collaboration

2018
www.hansgrohe.nl
Instagram Influencer Marketing

AnOther agency has been responsible for
City swim with influencers
Instagram Contest with influencers

Results
Total reach of 250.00+ people
Total posts & stories of 83 in 2 weeks
Total engagement of 6.000 + people

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