Max Havelaar 

Fairtrade is an alternative approach to conventional trade based on a partnership between producers and traders, businesses and consumers.

The Max Havelaar foundation is an independent non-profit organisation that licenses use of the Fairtrade Certification Mark on products in the Netherlands in accordance with internationally agreed Fairtrade standards. Through national campaigns, they drive awareness of the importance of fair trade with businesses as well as consumers. Max Havelaar is part of a larger international movement and one of 19 national Fairtrade organisations covering 24 countries.

Campaign details

Collaboration

The Netherlands is a true coffee country; per year we drink about 50 million cups of coffee making it one of the most popular drinks in our country. Nevertheless, due to climate change it’s becoming more difficult for African farmers to produce high quality coffee beans. Max Havelaar is supporting local farmers through their Fairtrade Climate Academy whereby they offer solutions for this issue. AnOther Agency has set up an influencer campaign with 10 influencers from the Netherlands to create awareness for the rising problem and for the Coffeetostay coffeebeans that Max Havelaar has produced especially for this campaign. Important goal hereby was to set up a dialogue with the communities of the influencers and share the story of the current situation in Africa.

Year
Website
Collaboration

2017
http://maxhavelaar.nl/
Influencer campaign

AnOther agency has been responsible for

Influencer selection
Influencer management

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